Leverage

Pronunciation: LEV-er-ij
Origin: From the French word lever, meaning "to raise."

Leverage in business refers to using resources, skills, or assets strategically to achieve a desired outcome. It often implies maximizing returns with minimal effort or input. For instance, leveraging technology to streamline operations or leveraging industry connections to secure partnerships are common applications of the term.

The term has financial connotations, too, often referring to the use of borrowed capital to amplify returns on investment.

Example Usage:
“In our meeting, I suggested leveraging our existing partnerships to gain access to new markets and expand our client base.”