Paradigm

Pronunciation: PAR-uh-dahym
Origin: From the Greek word paradeigma, meaning "pattern" or "example."

A paradigm refers to a standard, model, or framework that guides thinking and decision-making. In business, paradigm shifts occur when new technologies or strategies fundamentally alter the way industries operate. For instance, the rise of e-commerce represented a paradigm shift from traditional retail models.

Being aware of emerging paradigms is essential for staying competitive and innovative.

Example Usage:
“During our presentation, I spoke about the paradigm shift in consumer behavior towards sustainability and how our products align with this trend.”