Pivot

Meaning: Pivot refers to a significant shift in strategy, direction, or focus, often in response to new opportunities or challenges. It’s commonly used in business to describe a change in product, target market, or business model.

Etymology: The word "pivot" originates from Old French "pivot," meaning a central point or axis. In business, it became popular through startup culture and is associated with adaptability and resilience.

Pronunciation: /ˈpɪvət/

• Break it down as: PIV-uht

Examples of Use in Conversations or Sentences:

1. In Business Contexts:
   • "When the initial product failed to gain traction, the company decided to pivot to a subscription model."
   • "Pivoting allowed us to adapt to the changing market and stay competitive."
2. In Personal Development:
   • "Sometimes life forces you to pivot, and those moments can lead to unexpected growth."
   • "After realizing my career goals had changed, I pivoted to a completely new field."
3. In Technology:
   • "The app’s pivot to focus on security features attracted a new customer base."
   • "Startups often pivot during early development to align with market demands."
4. In Everyday Language:
   • "The weather changed our plans, so we had to pivot and find an indoor activity."
   • "After a flat tire, we pivoted and took a different route to the destination."
5. In Networking Conversations:
   • "What led you to pivot your business focus? I’d love to hear the story."
   • "The ability to pivot is crucial for success in a fast-changing industry."