Value Proposition

Pronunciation: VAL-yoo prop-uh-ZISH-un
Origin: From Latin valere (to be worth) and French proposition (an offer or proposal).

A value proposition is a concise statement that communicates the unique benefits and advantages a product or service offers to customers. It addresses the question, “Why should someone choose us over competitors?”

Crafting a strong value proposition is crucial for marketing, sales, and customer retention. For instance, a value proposition for a tech company might highlight cost savings and ease of use.

Example Usage:
“In my pitch, I highlighted our value proposition: delivering high-quality results faster and at a lower cost than competitors.”